Did ou know that 30% of consumers won’t consider a business without a website.

Why does your business need a website?

We no longer exist in a cocoon, with advent of tech and growing ease of access to information, it does not suffice to have your brick and motor business and assume you can get your customers from your local physical community. Website helps you to expand your customer base and enhance your visibility. People get to know you and your business. Your competitor is no longer your next door neighbor, it could be someone far away in a different country. You have to think how people can reach you without coming to your physical location. How will people find you? A website is a mark of professional credibility; it Is like a business card. People will use website to ascertain whether you are a real business or you are just briefcase business.

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46% of B2B buyers will leave a website if it is not clear what the company does. 37% will leave because of poor design and navigation


What are your website goals and objectives?

Every time we have a conversation on marketing ideas, we always advocate for strategy before tactic. Strategy is king – I have said that very many times. A website is a marketing and a sales platform of your business. Thus you need to tie it to your business goals. How do you reach your wider audience?

Creating exposure of your services or portfolio. With a website, you are open 24/7 to a global audience. It will help you generate leads and prospects. People interested in your products or what you do. When people hop into your business there is something they want to do, inquire, do research or get more info about a product. It starts the conversations toward someone buying your products or engaging in your services.

A website will increase sales. You may opt for an informational website or fully fledged online shop where you are selling merchandise. You can also have a website where you a create an entire end to end experience. Where people can view or look at the catalogue, make an order check out and have it delivered upon purchase.

Who is the target audience for your website?

First of all, drill down to understand who is your ideal customer. Profile your existing customers, you can also identify them from your competitor. Know who purchase from them. Communicate about your products and share inform that will have them glued to your website.  Do you communicate the problem they are having? Does it appeal to anyone? Speak to ideal customers. If people cannot make out what you are selling, they will quickly navigate to another website. Engage them in what appeals to them.

How do you stack up against your competitors?

It is important to acquaint yourself on how you stack up against competition. How do you silence the noise online by positioning your products as cut above the rest? You must differentiate on the approach, the messaging. Capitalize where your competitors are dropping the ball. Check their copy, is it making sense. If not, then it becomes an opportunity for you to differentiate how your website looks as well as your messaging. You have to find something that sets you apart. E.g. Your messaging; Informed by your customer needs.

What is your Unique Selling Point/Proposition (USP)?

When you do differentiation, do SWOT analysis. Study your competitions based on their strengths and weaknesses Vis a vis yours to know where to capitalize. Figure out how to change a narrative. If you cannot beat them i.e. the incumbent, position yourself. Do not focus on their strength, look at their weakness e.g. are they responsive? If not, that is a plus for you, ensure you are responsive. Social media can tell you where the competition is losing a mark. Research there to understand the needs of the customers and what is not being satisfied. Find ways of engaging them customer and give competition a run for the money.

What is a domain name & why is it important?

A domain is an address which people will use access your website on the internet. It is a door way to your business world. It is important as it exposes to wider audience. You cannot have a website without a domain. Just as you cannot get a snail mail without a post office box. Capitalize on it to build your brand. Either your corporate or consumer brand. Remember, the domain name represents your brand. A registered domain gives you a vote in easily being found on google. Google will rank you and you will be easily found.

What are the factors to consider when choosing a domain name and extension?

Choose a domain congruent to your consumer and brand names. Do not go for generic name. secure your name first even if you think of going for a generic name. for you to be found in google, you need a website

Choose a name that people can easily relate and remember. Avoid being ambiguous to make it easy for people to navigate to your website. Do not use name that are hard to spell.

Which extension do you use? Dot.com is the most common top level extension. Consider this, if you choose to register a country level domain, you might as well want to pick top level domain and have it secured and direct it to your mother domain.

What are the frequently asked questions about domain names?

What so I do if my name is no longer available? So many are taken and this gave birth to country level domain names. If your top level domain is registered, you may choose a country level domain. If you feel there is a violation, you may lodge a complaint with relevant authority.

Why do I have to pay a domain every year? When you apply for a snail mail box, you are required to pay for it every year, the same applies to domains. If you do not renew, it will be deactivated and will be available for someone else.

Where do I buy a domain name and what are the indicative costs?

The cost range from 10 dollars and even 5 dollars especially the country level domains here in Kenya. Some people buy premium names, usually generic ones and resold at a very high price.

I just registered a domain name. How do I turn this into a working website?

A domain name is the first step to your website. Domain is just an address. It need to point somewhere. You will need emails address. Registering a domain means no one can use it, to publish a website and run your company website you need to host it. Hosting is allocating space where, for example your emails will be saved. It is like a box where your mails will be stored.

Listen to the conversation below and get more insights about putting your business online using a website.

We endeavor to journey with you in your journey of owning a website. Feel free to reach to us so we can advise you more in your journey of acquiring website.