Hey there. I am sure that you know how easy it is to fall in love, but very hard to stay in love – especially when the waters get rough. It takes a lot of constant commitment, sacrifice and the willingness to value what you already have.
Falling in love gives you immediate gratification – the butterflies and the like. Staying in love is a sacrificial act that require a lot of self control.
I am not doctor love, but I want to put a point across about goals. When you set a Goal, do you jump from one goal to another? Maybe you do not value your goals enough to stay true to them. If that is the case, maybe you need strong motivators to keep moving or give up altogether. If it happens to every goal you have set and that you care about, it is probably the inability to exercise self control when faced with shiny object syndrome.
You lack the ability to remain focused on one thing thinking the grass is greener on the other side. Instead of investing your resources in one specific area, e.g. Your business, health or friendships you replace the thing that you have now with something else simply because the other thing looks shiny.
The downside of such behavior is that you never get to build something to completion. Something that lasts. Consequently, you fail to achieve your long term goals.
If you are researching a new business strategy for example, remind yourself that unless the strategy you are using is completely not working, all you are doing is falling in love with instant gratification and which will affect your long term goals.
Hope it makes sense.